Materi Kuliah Bp. Ishadi SK, M.Sc, P.hD

BROADCAST
Budaya dan Pengaruh Barat

BROADCAST :

CULTURAL INDUSTRY
BISNIS INSTITUTION

BROADCAST INDUSTRY :
HARDWARE
SOFTWARE
PROMOTION
SYSTEM BROADCAST

BROADCAST as BUSINESS INSTITUTION
Padat modal

Perkembangan teknologi yang sangat cepat

Menjadi ajang pemasaran produk

BROADCAST as BUSINESS DEFINITION
Marketing rules the show

Konsep rating

Pendekatan memuaskan penonton
(Uses and Gratification)


COMPETITION in BROADCAST INDUSTRY
Program content
Program lay-out
Program Promotion
Program Montage
Program Structure
Program Quality Audio Video
Program Technology


PROGRAMMING
Developing new shows.
Scheduling shows on the air to compete effectively against all competition.

TWO TYPE OF PROGRAMME :

Entertainment Programme :
Music
Variety Show
Sinetron
FTV
Movies
TV Drama
Quiz
Reality Show
Talk Show
Infotainment
Special Events
Comedy
Game Shows


Non Entertainment:
News
Current Affairs
Sports Reports
Magazines
Documentary
Special Report
News Break